The Power of Exchanges More personal than a conference. More impactful than a meeting.

About Fable

Mike Wigell, founder of the original Food Service Economic Summit (FSES) founded in 1994, had a vision that food industry leaders could actually get together and solve problems rather than just hear about them. The Food Service Economic Summit was renamed FaBLE:  Food and Beverage Leadership Exchange in 2011.

“The industry is full of events where you go, hear the problems, and then leave without any real discussion of how to solve them” was a familiar line from Mike as he built the conference early on. Mike believed that if you brought a group of people together, kept it small, and had representation from all links in the supply chain, honest dialogue and information sharing could result from such a setting. Though Mike Wigell passed away in 1999, his legacy and vision lives on through this one of a kind event.

Advisory Board


Jim Crystal
Founder
Revelry Group


Paul Hineman
CFO
First Watch Restaurants


Fred LeFranc
President
Results Thru Strategy


Michele Sarkisian
President
P3 Advisors


Kathleen Wood
President
Kathleen Wood Partners

Know Before You Go

Sun Valley Resort

This unique setting, at the historic Sun Valley Resort in Idaho, offers a rare and exquisite opportunity to build relationships with peers in a way that extends beyond the typical sessions. We’re not saying Sun Valley has special powers, but a lot of magical things do happen here.

Learn more about Sun Valley: www.sunvalley.com/about-sun-valley

Airports

Friedman Memorial Airport (SUN)

Sun Valley is served by Hailey’s Friedman Memorial Airport (SUN). It’s located 14 miles from the resort and is easily accessible from the gateway cities of San Francisco (SFO), Seattle (SEA), Los Angeles (LAX), and Salt Lake City (SLC). These cities are served by most major airlines and are met by Sun Valley’s two connecting carriers: Alaska Airlines (Horizon Air) and SkyWest (United Express/Delta Connection. The resort offers a free shuttle from the airport to the Sun Valley Inn

Shuttles
Sun Valley Resort offers a complimentary guest resort shuttle for transportation from/to Friedman Memorial Airport and the Sun Valley Resort. Simply contact the resort at 208.622.2097 and schedule based on your arrival and departure times.

Boise Airport (BOI)

Is located approximately 150 miles from the resort. Conference attendees can rent a car at the Boise airport or use the daily shuttle service between Boise Airport (BOI) and the Sun Valley Lodge via Sun Valley Express

Shuttles
Daily shuttle service between Boise Airport (BOI) and the Sun Valley Lodge via Sun Valley Express. Advance tickets may be purchased by calling Sun Valley Express at (877) 622-8267 / (208) 622-8267 or going online to www.sunvalleyexpress.com. Tickets also may be purchased on the bus at time of departure on a space available basis.

Twin Falls (TWF)

The Magic Valley Regional Airport Is located approximately 85 miles from the resort. Conference attendees can rent a car at the airport and proceed to the Sun Valley Inn.

Around Sun Valley

Sun Valley is a complete walking village, where automobiles are unnecessary. Condominium units are located within easy walking distance of the Sun Valley Village, but complimentary bus service is also available. The Mountain Rides Transportation Authority system provides free transportation throughout the Wood River Valley, including continuous round trips from the Village to both Dollar and Bald Mountains and to the town of Ketchum and Elkhorn Springs.

Special Events/Activities:

Sun Valley Resort offers a complimentary guest resort shuttles for transportation from/to Friedman Memorial Airport and the Sun Valley Resort. Simply contact the resort at 208-622-2097 and schedule based on your arrival and departure times.

FAQ's

FaBLE is an invitation-only event for thought leaders in foodservice and hospitality who are passionate about making positive impacts in their industries.
Casual attire is encouraged at FaBLE. Neither Sun Valley Resort nor FaBLE has a dress code. You are welcome to wear whatever makes you comfortable. The weather will be cold, so please pack your warm clothes!
You do not need to bring any activity specific gear with you. Each activity includes the necessary rentals you need to participate. If you have some favorite gear at home, you are welcome to bring it with you.
We welcome suggestions of who you would like to see at this event. Please let us know who you would like to invite, and we will send an invitation.
January is the peak of winter for Sun Valley. The average daytime highs are around 30 degrees and evening lows are around 7 degrees. Please pack your wool socks!
Yes! We encourage attendees to bring their significant others to the event. Guests of attendees are invited to participate in any or all of the event – meals, activities, and sessions.

Photo Gallery

Check back here after the event for access to photos from FaBLE 2018.

Contact Us


Luke Kircher
480-577-2645

Kristie Newton
252-299-4982

RESERVE YOUR SPOT TODAY
LIMITED TO 100 PARTICAPANTS